PRIVACY POLICY

Effective Date: September 2024

At LPID, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

We collect several types of information from our patients and website visitors, including:

Personal Data: Name, address, date of birth, email address, telephone number, and any other information you voluntarily provide when you book an appointment or register on our site.
Health Data: Medical history and any relevant health-related information you provide as part of our dental services.
Website Usage Data: Information about your use of our website, including your IP address, browser type, and device type through cookies and similar technologies (see the Cookies section below).

2. How We Use Your Information

We use your personal information for the following purposes:

To provide dental care services and manage your appointments.
To communicate with you, respond to inquiries, and send reminders.
To maintain accurate records of treatments provided.
To improve our website and customer service.
To comply with legal obligations and protect the interests of our practice.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

Consent: When you provide us with your personal data, for example, when booking an appointment.
Contractual Obligation: To fulfil our obligations to provide dental services.
Legal Obligation: To comply with our legal duties, such as maintaining medical records.
Legitimate Interest: For administrative purposes, such as record keeping and improving our services.

4. Sharing Your Information

We may share your personal data with:

Healthcare Providers: If required for your treatment, with your consent.
Third-Party Service Providers: We may use trusted third parties for hosting, email communication, or customer service. These providers will only access your data to perform specific tasks on our behalf and are bound by data protection regulations.
Legal Authorities: If required by law, to comply with legal obligations or in response to valid legal requests.

We do not sell, rent, or trade your personal information to third parties.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We implement appropriate physical, electronic, and managerial procedures to safeguard the information we collect.

6. Cookies

Our website uses cookies to enhance user experience. Cookies are small files stored on your device by your web browser. They help us analyze website traffic and tailor our services to your needs. You can control your cookie settings through your browser.

7. Your Rights

Under UK data protection laws, you have several rights, including:

Access: The right to request copies of your personal data.
Rectification: The right to request that we correct any inaccurate or incomplete information.
Erasure: The right to request the deletion of your data where there is no legal basis for us to retain it.
Restriction of Processing: The right to request that we limit the processing of your personal data.
Data Portability: The right to request that we transfer your data to another service provider.
Objection: The right to object to our processing of your data based on legitimate interests.

To exercise any of these rights, please contact us at info@lpid.co.uk.

8. Retention of Data

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected or to comply with legal obligations.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated policy will be effective as of the date it is posted.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us.